Benefits of virtual house tours

Featured alt: A person checking out a home through their phone.

Selling a home is rarely an easy endeavor. In order to get the price that you are looking for you do not only have to renovate your home and find the right realtor. You also have to deal with marketing. So, to help you out, we are going to cover the top benefits of virtual house tours, which is one of the rising marketing trends in real estate. With luck, this article should help you create an engaging virtual tour and draw in buyers.

Top benefits of virtual house tours

Creating a virtual house tour is pretty straightforward. You simply take a decent camera and go through your home displaying parts of it. Now, it is fair to say that in order to create a decent virtual house tour you need to have a bit of knowledge regarding camera work and home presentation. You can even look into finding a professional to help you out with editing and execution.

Hiring a professional to help you make a virtual home tour is always a good idea.

Alt: A professional that can help you reap the benefits of virtual house tours working on a PC.

But, the one question that remains is why you should bother with making a virtual house tour in the first place. Surely having a decent home and posting an ad online is enough to sell it, right? Well, not quite. When it comes to virtual house tours there are certain benefits that make them well worth your time and effort. So, without further ado, let’s take a closer look at why creating a virtual house tour is a must.

Time efficiency

If you are new to home selling, here is the quick rundown of what you’ll usually go through as a homeowner. Once a potential buyer comes up, your real estate agent will contact you to set up a home tour. This can mean two things. If you are living in the home you want to sell, it means that you need to declutter and clean it. Or, if you managed to organize your relocation across the country and are living in a different home, it means you need to find people to clean and spruce up your for-sale home. You can choose to take part in showing your home, but it is usually best to leave your realtor to it.

One of the benefits of virtual home tours is that you don’t have to keep your home in a presentable state.

Alt: A presentable home.

Now, as you might have noticed, both of these options stand to be quite a hassle. And they are going to be a hassle, especially if you have to repeat for every potential buyer. Well, one of the benefits of virtual house tours is that you easily eliminate buyers that are not interested. The video tour of your home will give them a much better idea of what your home is like and whether they want to see more of it. Therefore, you will not only have an easier time finding local buyers. You will also engage remote buyers with relative ease.

Cost-effectiveness

Another thing to keep in mind is that keeping your home in a presentable state can be quite costly. Especially if you need to constantly relocate your items in order to declutter your home. Even cost-effective movers like Big Man’s Moving Company can’t make that a cheap endeavor. On the other hand, if you want to have a professional shoot and edit your virtual house tour (which is not a bad idea at all), you are looking at a substantial expense. But, in the long run, having a solid virtual home tour is a much better financial choice. Among the things that you would have to otherwise keep in check are:

The overall cleanliness of your home.
Gardening and lawn maintenance.
Regular repaints in order to keep your home looking brand new.
Plumbing and electricity touch-ups, so that there are no hiccups during the live presentation.

Once you tally up these expenses you will easily see that making a virtual home tour is a much more cost-effective option.

Easy marketing

There is hardly a realtor out there that won’t tell you that marketing is half the success of selling a home. Of course, having a top-notch home and asking for a reasonable price is always useful. But, without proper marketing, you simply won’t be able to find serious buyers in a reasonable time frame.

Well, this is precisely where virtual house tours come in. Especially when it comes to remote buyers. One of the benefits of virtual house tours is that they are fairly fresh. This means that by having a virtual home tour you will be able to promote your home with relative ease. Reading about a home and looking at a couple of pictures has become quite boring for modern home buyers. But, exploring homes through a virtual tour is new, refreshing and it’s bound to yield a decent audience.

Realistic experience of your home

Another reason why virtual house tours are such a huge benefit for marketing is that they give a realistic experience of a home. Say, for instance, that you want to present your home as a family nest. To do so properly through regular marketing you need to stage your home properly and take the right photos. Then you need to come up with descriptive texts about those photos in order to ensure that they will give the right impression. Finally, you need to come up with a way to connect those photos and ensure that they complement each other.

Ideally, you will combine your photos and virtual home tour in your marketing efforts.

Alt: A digital camera next to a laptop.

But, if instead, you choose to utilize a virtual house tour, you can easily avoid all of that. The virtual tour will allow your potential buyers to see your home as they see fit. If you can carefully shoot your tour, you will help them explore your home and come up with their own story about it.

Amateur-friendly

The final benefit of virtual homes that we are going to mention is that they can be surprisingly easy to make. Modern technologies and intuitive software make creating virtual home tours quite user-friendly. Of course, hiring a professional has its benefits, as not everything can be substituted with a neat piece of software. But, if you only want to have a basic virtual home tour, making one will be surprisingly easy.

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